WHO WE ARE Niche is a luxury consultancy firm with unique insight into both the Gulf and Western markets. With years of experience in an extensive range of aspects within the fashion industry, including advertising, media, event planning, and publishing; niche possesses a comprehensive business acumen that leads to cross-functional initiatives directly attributing to the success of its clients. As a pioneer of the fashion media industry in the Middle East, niche has built a strong network of media relationships, as well as a crucial intuition that optimizes niche’s effectiveness in the realm of media and PR. Clients achieve strategically directed media coverage and publicity, contributing to their business development and aligned with their brand positioning. Niche’s engaging style inspires your high-performance team and builds a level of trust allowing for innovative collaborations that yield real results.