OUR VISION To make every golfer more comfortable and cared for everywhere the game is played. OUR MISSION To advance the golf experience with innovative apparel and accessories designed and produced to amplify every player's abilities, comfort, convenience and style. OUR TAGLINE Our tagline is our best expression of the reason we exist. To see that every golfer, regardless of age, gender or experience, feels their very best on the course, and off. A great day on the course can be as much about the experience before and after the game as it is about the game itself. And how you feel can have a profound effect on all three. That’s why every product we make starts with creating the best total golf experience possible, designed to enhance the sport you love — creative, innovative and well-made products for on and off the course. Byrdi ™ golf. How you feel is everything™ OUR VALUES Empowerment: We enable our teams to build and define our heritage. Self-awareness: We learn from our history and one another and continually strive for an improved and healthier self. Inclusiveness: We foster inclusion, diversity and respect, and include our customers and consumers along the creative lifecycle of our products. Authenticity: We are genuine, passionate and honest. And we're not afraid to follow our hearts in the name of a business we love. Innovation: Lead positive change and pursue growth creatively in changing times. Excellence: We push the creative boundaries and obsess over every detail. Our customers deserve it. Entrepreneurism: Use less, do more, and invest wisely — as if every dollar was your own. Philanthropy: Be available, ready and willing to give back to our community.