Block is for business not as usual. It's for businesses that can’t afford to not be noticed; who need to out-think because they can’t out-spend. Shedding tags, crushing silos and quashing egos; it’s solving business problems collaboratively, openly and with exhaustive consideration. It's partnering with the best to gain new perspectives, skills and insights. Block is for rethinking, taking nothing at face value, not tolerating the obvious. It's the unity of smarts, creativity, curiosity and relentless questioning. It's creating things that can at once surprise, delight, inform, convince, motivate. It’s for the path less trod – one which demands research, experimentation, guts and wit. It's seeking and celebrating well-considered solutions that are surprising and logical. Where ‘faster’ and ‘smarter’ aren’t seen as opposing states. It's for constant, continual reinvention, adaption and evolution – and knowing there will never be a new normal. As our media, social and business landscapes continually shift, Block is for business not as usual.