STERLING IS MARKETING FOR GROWN UPS We specialise in the BOOM BABIES - Baby Boomers tend to think of themselves as a special generation, very different from those that came before or even those that follow them. They are the wealthiest, most active, and most ambitious generation so far. They genuinely believe they can make a difference. Do you know how to talk to them? ARE THEY LISTENING TO YOU? Over 50s account for over 40% of the population and half of all consumer expenditure. They hold 80% of all personal wealth and control 70% of all disposable income. Yet a mere 5% of all ad spend is directed at the over 50’s. The original ME generation are associated with a rejection or redefinition of traditional values. Uniquely individual with a strong sense of identity and self they are not as peer-dependant as the following X, Y and millennials. So why should they listen to you? Do you know how to get them on your side?