The first 501(c)(3) not-for-profit professional society established by clinicians, aimed at developing best practices and providing resources to health professionals in the use of social media in healthcare. Vision: Our mission is to positively influence public health and health care through social media. Mission: Our devotion is to reinventing and accelerating the sharing of healthcare information over all social media platforms while: employing social media as an educational tool, developing best practices of social media use in health care through evidence-based methods, advocating for the preservation of integrity of online medical information, and inspiring others to use social media as a vital tool in healthcare.