In a traditional ad network / publisher dynamic, the buying process for your inventory is opaque. There is no granular insight into how much advertising demand exists for your site or app, and the competition is contained within the network's own ecosystem, relying on a single sales team to monetize your efforts. NitroPay has partnerships with each of the top ad exchanges. We organize near-instant auctions for your banner and video ad slots on demand. Exchanges compete with one another to win these auctions, and that means significantly higher yield as you'll have access to several times more campaigns and ad spend than you would with a single network. The entire process is completed in milliseconds and the highest CPM ad bid is seamlessly rendered to your user. We will work with your existing sales team, or you can leverage our internal sales team to best position direct or PMP sales against the auctions.