From the love of gym and community, SQUATWOLF was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger. SQUATWOLF grew exponentially over the following few years, initially in the Middle East, but very quickly on a global scale serving customers and athletes in 120+ countries. With great power comes great responsibility, and SQUATWOLF is now a brand with an evolving mission. Insight, innovation, purpose. Everything for a reason, every aspect considered - whether related to athletes, to colleagues or to products and experiences.