Grounded in ethnographic research and user insights, we develop a strategic point of view to serve as a foundation to envision, design, and execute solutions. We navigate a wide array of mediums, methods, and materials by combining our engineering and design backgrounds. We always strive to create physical products, digital services, and novel experiences tailored to your users' needs. Our research is not purely about numbers and statistics. It’s focused on building empathy for the user and their needs, discovering insights, and developing the frameworks upon which viable solutions can be built. From there we identify multiple ways to tackle a problem. Aiming to generate a wide breath of ideas and measure them against the problem from multiple perspectives. We bring these concepts to life through sketches, mockups, and high-fidelity prototypes. After honing in on a design direction, we leverage our technical knowledge to create or oversee the development of the final deliverable and ultimately, ensuring that the final product is faithful to the original design intent.