Unorthodox Sport is a subsidiary of Unorthodox Group that also has a public relations wing called Unorthodox PR. Unorthodox PR is a public relations company that specialises in placing its clients directly in front of its target audience by using traditional and digital media platforms. Unorthodox PR has reach in Southern Africa, Ghana and Nigeria. Unorthodox Sport is a sports management company that assists professional athletes and nurtures up and coming sports talent both locally and globally.