The (Associação Brasileira de Lojistas de Shopping) Brazilian Association of Shopping Shopkeepers - Alshop - was born more than two decades ago, from the need to reconcile the interests of shopkeepers with shopping center entrepreneurs. Over the years, in addition to this work, the entity added several services and products to its scope, always aiming to meet the needs of retailers. The political activity is in Alshop's DNA, which seeks the continuous improvement and full development of the shopping center retail sector through a close relationship with Federal, State and Municipal Governments. In addition to the policy, the entity focuses on the development and development of the retail market. Therefore, it performs events of various sizes and purposes, such as the National Retail and Shopping Symposium, the Brasilshop National Congress, the Road Shows, among others. Always with the intention of generating good relationships and new business for the associates and partners. The Entity also has its own communication vehicles, such as the Official Guide to Franchises, Malls and Retail; the "Alshop's Retail & Shopping Show™" live on Record News TV'; the News Portal and the Social Networks. In addition to communicating their own actions in these media, they are also used to publicize innovative actions and success stories of affiliates, market news and to encourage the relationship of brands with malls, entrepreneurs and future entrepreneurs, who wish to enter this dynamic market.