GRIT is a financial media company democratizing access to institutional-quality market insights for the masses. The company is led by former +$100M money manager Genevieve Roch-Decter, CFA, who founded the company after realizing that only the top 1% we're getting the best insights. Genevieve has built a massive community of smart, fun and edgy investors around the other 99%, with +250,000 newsletter subscribers, including the #1 FREE finance newsletter on Substack globally, and a following which totals +800,000 investors around the world!