Imrooz is a family owned business with three primary business areas; industrial raw materials, consumer goods and music. In industrial raw materials, the company focuses on intending and ex stock, covering purchasing, importing, warehousing and distribution of raw materials and a perpetual modarba specializing in this process. It has four registered companies under this business; Ashraf Riaz Pvt Ltd, First Imrooz Modarba, Atherton and Imrooz and Imrooz Traders. Imrooz's registered company for consumer good is Tarseel that provides complete solution for importing, warehousing , distribution and marketing of some of the most renowned labels in personal care, electronics and household. Some of the current brands handled by Tarseel are Energizer, Shick, Spontex and Astonish. EMI, Imrooz's music label is the oldest and most establish music company of Pakistan that holds the highest number of traditional format and electronic database of music.