W5 is an independent custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 provides more than research results—we deliver knowledge that empowers clients to confidently make decisions that drive sustainable growth. Want to learn more about W5? Check out our website where you’ll find White Papers and Case Studies on a variety of topics. Want to see what we’re thinking about? Check out our blog: W5blog.com