The Labs is a specialist Experience Design consultancy. Combining human-centric design principles with a deep understanding of brand, marketing, technology and built environments, we work in partnership with corporate owners, developers, architects, interior designers and brands to design smarter experiences across retail, corporate, transportation and hospitality. Our team of brand strategists, experience design specialists, customer journey designers, creatives and technologists work hand-in-hand with our clients to realise a smarter, user-centric, connected future. We provide a comprehensive suite of consultancy services to define, design, build and launch smarter experiences: User Segmentation and Profiling • Experience Journey Design • Zoning • Technology Eco-system Design • Digital Concept Design • UX/UI Design • Experience / Innovation Centre Consultancy Services • Measurement Strategies • CRM / Loyalty Program Integration Strategies • Asset Optimization and Activation Planning. The Labs is a Project Worldwide agency. Project are an independent network in service of creativity. Our portfolio of agencies includes ARGONAUT, George P. Johnson, G7 Entertainment Marketing, JUXT, Motive, Partners + Napier, Pitch, Praytell, Raumtechnik, School, Shoptology, Spinifex Group, and Wondersauce. Project.com