The first of its kind in Singapore, The Bubble Tea Factory (TBTF) is an immersive, multi-sensory journey that takes visitors through an enchanting world of an all-time favourite beverage – bubble tea. Designed to enthral the mind and excite the five senses, TBTF seeks to be the one-stop happy place for all who enter. The event is put together by El Masnou Pte. Ltd. A collective of passionate, yet quirky, individuals who constantly seek to create experiences that bring joy, excitement, and delight, through its work. The company was named after a place in Catalonia, Spain, which also translates from the Catalan language to mean “the new farmhouse”. This became the vision of the team once it was conceived - to build a new space together where they would go on to raise the bar in imagining, building, and developing experiential concepts and events to spread positivity wherever they go.