Powered by Artificial Intelligence and years of machine learning, inPowered's Content Intelligence and Content Distribution solutions allow marketers to collect proprietary data and use it to drive real ROI – positively changing brand perception, increasing action taken onsite, lead generation and user engagement. inPowered was founded in 2014 by Peyman and Pirouz Nilforoush after selling their previous company, NetShelter, to Ziff Davis.