FLETCH Creative enables companies to thrive by providing digital market research and analysis to understand Ideal Customer Profile (ICP) and Unique Selling Proposition (USP) and then builds a brand marketing foundation and communication strategies that support the business vision for the new content-driven media landscape. Highlight: Dornier MedTech Brand Identity and medical device product launches for Dornier MedTech, urology pioneer and the inventor and worldwide leader of extracorporeal shock wave lithotripsy (ESWL) in Madrid, Spain, Düsseldorf and Munich, Germany. Managed digital marketing analysis/research and traveled to global locations to interview KOL’s that led to uncovering new communication strategies and the building of a completely new brand identity and business marketing strategy for the company. Roll-out on 7 continents included new integrated content-driven marketing initiatives that included new brand identity guidelines, global press releases and media strategies, inbound and outbound digital marketing strategies, medical device sales materials, new business pitch decks, team leadership development/training and ongoing campaign planning and execution. Specialities include: • Global Brand Positioning & Strategic Planning • Global Medical Device & Healthcare Product Launches • Brand Identity & Business Strategy • Digital Marketing Software Technology Platforms • Video & Social Content Strategy • Global Public Relations & Media Planning • Seeking New Business & Sales Opportunities • Digital Market Research/Analysis & KPI’s • Healthcare Marketing & New Business Planning • Team Leadership Management • Inbound & Outbound Strategic Planning • Budget Analysis & Sales Planning • Integrated Communications & Omni Channel Marketing