Our journey started in 2020, with the management team based out of Dubai – UAE, we have branches across the Middle East & Africa region. ANDS management team characteristics in ways of doing business is a reflection of what the company stands for! We are a team of professionals with integrity, courage and passion being at the center of how we conduct business. Combined we have tens of years of experience in the cigarette, e-cigarette, and heat not burn categories from global institutions. Despite all recent challenges and unstable business environment, we managed to establish this first of its kind institution “ANDS’’ in the MEA region to exclusively focus on potentially reduced risk / modified risk nicotine and non-nicotine containing alternatives for combustible cigarettes. Our core believe is that adult smokers are entitled to access better choices than smoking cigarettes, and our vision is to responsibly place the safest and most credible alternatives within the reach of the 144 million adult smokers in ME&A.