The Elite Group have over 25 years’ experience in the sportswear industry working across a wide array of different sports and with many household names. We are the parent company to some pretty cool brands: hummel. We are the exclusive UK partner for hummel Pro & hummel Teamsports. We partner with some of the UK’s biggest known teams across football, rugby union and league to provide playing and training kit. Designed bespoke with advanced technology by award-winning designers, we provide the highest quality kit to teams who demand the very best. MEYBA. Ever heard of F.C Barcelona? Maradona? Cruyff? Of course you have. They all played in Meyba. Meyba are rightly immensely proud of our footballing heritage but though we are rooted in the past, we look to the future. Football and fashion have never been so closely linked. Looking good on the pitch but on the streets too are the essence of Meyba. Meyba are back and we will soon be adding new names to our story. Watch this space. LIFT. Launching soon. LIFT provides high quality athleisure and fitness clothing for all, whether you’re a serious athlete or someone just beginning their fitness journey. Turnstile. Provider of licensed personalised and retro gifts and accessories. Supporter. Established for 25 Years, we have worked with over 65 Football Clubs across Europe supplying bespoke clothing and accessories for retail.