Leila Issam Fine Jewellery is a designer label specialized in sourcing and designing luxury Fine Jewellery We adorn modern women with fine jewellery to exhibit their inner strength Leila Issam, creator and curator of emotions A young creative entrepreneur behind a growing sophisticated jewellery brand and lifestyle concept Golden Boho, Leila Issam’s journey is a combination of creative intuition, thoughtful experience and business savviness. Born in the United States of a Palestinian-Qatari father and an Algerian mother who lived in France, brought up in Qatar, educated in France and living in Jordan for the past ten years, Leila’s exposure has brought to her to understand different cultures and their own sensitivities. Though a designer by education, her first professional experience was in the commercial business of diamonds. She held many thousands of beautiful stones, learning how to recognise them and appreciate their different qualities. “Surrounded by all these precious gems, my heart was always set on designing a piece around them,” she recalls. Her first creation, which she wears to this day, is a sleek dagger-shaped gold pendant. Discrete yet powerful, it is built around a dark champagne diamond, its shaft studded with lighter diamonds. Several years down the line, it still is as relevant as ever to Leila’s style and creative process. Leila finds her inspiration in emotions. “I am a person’s person: I enjoy meeting people, discussing their journeys and feelings.” Translating those into jewels is her specific work.