Visual Revenue, an Outbrain company, provides media organizations with tools that enhance the hand of online editors and improve performance. The Visual Revenue Editorial Support Platform delivers real-time recommendations, social media success measurements, predictive analytics, and tools such as Instant Headline Testing for more than 250 global online publishers, including Comcast, The Atlantic, the Dallas Morning News, NBC Universal, Cox Media Group, Le Monde, The Independent, and News International. The company was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and was acquired by Outbrain, Inc. in March 2013. It is headquartered in New York.