Promemoria manages the strategic valorization of the historical and cultural companies and institutions. Studies and develops cultural communication plans and marketing initiatives aiming at creating real "heritage departments" and produces customized digital archives through Archiui, an open source software that manages bibliographic and museum treasures. The added value of Promemoria is to deal with projects at 360 ° with an approach that goes beyond the concept of conservation in a more dynamic and modern way, transforming history and past in value and competitiveness for the company.