New Roc is a 120-bed facility located in Rochester, NY providing long-term and short-term nursing and rehabilitation services. It is the mission of the New Roc Nursing and Rehabilitation Center and its staff to provide the highest level of quality healthcare to you or your loved one. We endeavor to ensure that the well-being of our residents is catered to in a professional, safe and homelike environment. We strive to promote dignity, respect and independence as much possible, in an environment that feels like a home away from home. We are committed to support you and provide the services that will assist you in achieving and maintaining your maximum level of functioning, dignity and independence and to ensure that quality healthcare is given with trust and compassion at all times. With continual investment in staff training, we strive to recognize and implement improvements where needed, and to ensure that the standard of healthcare given is resident-driven.