Founded in Detroit, Michigan by Michael D'Antonio, MadHouse helps organizations develop brand purpose. We use a mix of insights, intuition and ingenuity. We breakdown barriers and challenge current thinking. Through business modeling and brand prototyping, we develop strategic brand platforms. Ultimately, this manifests into a brand's brand's look, tone and feel. And it is the foundation from which fully integrated brand and marketing campaigns come. Whether you are in Detroit, Michigan or anywhere else in the world, a start-up or fortune 500 enterprise, MadHouse and Michael D'Antonio bring a fresh and different perspective to your culture.