EDGE INNOVATION is a global marketing company providing our clients the valued experience and creative resources of a consultancy group with a proven track record in consumer products marketing. The company identifies business building opportunities and creates innovation pipelines that deliver against growth targets. Our expertise is in the manufacturer and service sectors of food, healthcare, personal and household product companies. EDGE INNOVATION is focused on existing brands and innovation. The company delivers business and creative solutions for building and renovating brands, for line extension and new product ideas, for marketing platform strategic direction, and for shopper marketing. Our specialty is the marriage of research and creative to drive the solutions...research with access into the lives of consumers to identify and interpret fresh insights; and creative in developing ideas that are consumer driven. The key distinction with EDGE INNOVATION is our 'hands on experience' with the categories that are the success of many of our clients and the 'creation of ideas' that lead to the turnaround of brands and the successful introduction of new products. When we're asked the question,"why should we engage EDGE INNOVATION?" We answer..."because experience and creativity matter when new ideas are needed."