As the 5th edition of this platform, Lifestyle Asia India is a definitive guide on how to live the good life. Through engaging features on fashion, design, accessories, dining, travel, arts & culture, home, beauty, auto & tech, and weddings, the site seeks to cover everything that defines luxury living in India. Our focus is content that is relevant to Indian millennials that we deliver through videos, long-format articles, and short pieces for on-the-go consumption. The marriage of digital and luxury with a strong editorial edge is something that’s currently missing, and Lifestyle Asia India is here to fill that gap. We know what's cool, we know what's buzzing, and that helps our readers in living an aspirational lifestyle. The Indian edition is part of the publishing house Burda Media India, and follows in the footsteps of its international counterparts. Pioneering the online luxury media space in Asia, the first edition to be launched was Hong Kong in 2006, followed closely by the Singapore, Bangkok and Kuala Lumpur editions. The site’s content is expertly curated keeping the target audience in mind, and freely accessible across multiple platforms to anyone around the world.