Specimen is a Service Company bridging between traditional publishing and the economics of digital contents. Its mission is to bring to the former the potentials of digital marketing and user generated content strategies, and to the latter editorial proficiency and market knowledge from an ancient industry. Specimen offers a complete set of solutions both on the Production side – from Editing to Graphics, from Prepress to Printing – and on the Marketing side, with a strong commitment to Business Development through Digital Media and Practices. The Company stresses the convergence between the Editorial and the Commercial phases, between Content Development and Marketing.