For the past four decades, Blue Heaven is making beauty accessible to every Indian woman.We adapt global trends as per Indian skin tones & taste and bring them to you at the most affordable prices. A 100% cruelty free brand, our aim is to provide a platform to every Indian woman to express her individuality, whether it’s a full blown look or the minimal no makeup make up look. Founded in 1974 by Mr. Charanjit Singh and Mr. Gurnam Singh, Blue Heaven Cosmetics is now a Samara Capital company. Samara Capital is an entrepreneurially run India focused private equity firm established in 2006, Samara invests in Emerging Indian Companies (EICs), and Samara's investee companies include Nature's Essence, Flemingo Duty-Free, MORE Retail Ltd., TVC Sky Shopping, Ganga Kaveri Seeds, Oaknet Technologies, Asian Oilfield, SMS manpower services, Sahajanand Medical Technologies, Monte Carlo Fashions, Guardian GNC, Paradise Foods and Sapphire Foods.