Founded in 2010, SMS Lodging’s mission is to effectively deploy capital within the hotel industry by securing underperforming assets and bringing them to profitability. Having doubled in size every year over the last four years, we continue to look for new opportunities within a range of properties, from full-service boutiques to limited-service hotels, in order to produce optimal returns for our partners. Our proven, hands-on approach ensures maximized profitability and efficiency. Our core expertise is recognizing ideal opportunities within the following types of properties: • Hotels with absentee owners • Underperforming hotel assets • Properties with owners where hotel management is outside their core competency • Hotels for sale where cash flow optimization results in a higher sales price