The UCLA Anderson School of Management Center for Media, Entertainment & Sports is the preeminent center for business thought leadership and knowledge dissemination in media, entertainment and sports. The Center prepares MBA students and industry executives to understand, shape, and successfully manage the full spectrum of the media, entertainment, and sports business. With a focus on business, content, and technology MEMES provides world class academic resources, cutting edge research, relevant events, and an elite network essential to thrive in a dynamic and ever changing industry. Prof. Sanjay Sood, Faculty Director Jay Tucker, Executive Director UCLA Anderson School of Management 110 Westwood Plaza Gold Hall, Suite B120 Los Angeles, CA 90095-1481 Phone: 310.825.7211 Email: memes@anderson.ucla.edu