Criterion.B is a Dallas-based branding and inbound marketing agency specializing in the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. We’re driven by creativity and curiosity daily; evaluating all options, testing & measuring, and exploring new possibilities. Originally founded as Canonball in 2008, the company evolved in mindset and methodology, eventually rebranding as Criterion.B. Criterion, a collection of stories, reflects our charge for storytelling, and B represents our drive to evaluate each effort, giving nod to our A/B testing approach.