The Breast Cancer Support Fund is a national, volunteer-driven charitable organization dedicated to providing short-term financial assistance to breast cancer patients. The financial difficulties that follow a breast cancer diagnosis are well documented, but historically, very little attention has been paid to solving this problem. Most people don’t realize the financial toll of breast cancer includes lost wages and a myriad of costs not covered by provincial or private health insurance. To name just a few, expenses include hospital parking, off-the-shelf medications, wigs, breast prosthetics, speciality bras, restorative therapies, therapeutic garments, and of course ongoing costs of food and shelter. Because we believe that Canadians are compassionate and altruistic, we want to change the conversation about breast cancer and “pink” cause-marketing campaigns. We want to channel direct support to breast cancer patients who are lying awake at night, wondering about their future… they are having nightmares about covering the cost of food and rent. Our mission is to support breast cancer patients on their journey to wellness by providing short-term financial support and raising awareness about the impact of the environmental factors affecting breast cancer. Our Vision is to be Canada's leading voice in changing the conversation about breast cancer by raising awareness about the importance of the role of prevention in breast cancer and the financial challenges that accompany a diagnosis. Will you help?