Eliel provides performance driven retail and custom cycling gear, inspired by the vast California racing scene, giving our clients the style and comfort demanded from any luxury brand. TEAM BASED INNOVATION Innovative is not an individual process; it is decidedly social. At the inception of each product we include every discipline of the internal team, in effort to get closer to the answer. Every perspective informs the solution and deepens our understanding of the final product. Eliel has assembled a fantastic team, each an expert in their field, with a singular goal. CUSTOMIZATION IS FOR EVERYONE Our greatest desire is to provide our clients with a highly customized experience and our expertise affords us the confidence to makes the clients desires come to life. WHY OUR CLIENTS LOVE US We are trusted veterans in the custom cycling market. We cut no corners, makes friends easily, and want to support every person’s cycling dreams.