Mighty Vox Media specializes in advisory and solution based strategies for digital media efforts. Our primary focus is online engagement for local newspapers. While typical online analytics offer value, they often do not tell the full story of how a website performs. If your greatest challenge is determining the ideal digital media strategy, we can help develop a plan that monetizes your digital assets and positions your business to withstand emerging innovation trends and concentrate on what you do best…the news. We can help make sense of all the digital hype. Technology should enhance the product, not dictate it. Below are some questions that should be answered before a digital strategy is implemented: - Who is your audience? National, regional, major metro, hyper-local? How do they use media innovation? - Who is deciding your digital strategy? Technology/Web department? Advertising executives? Circulation management? Editorial leaders? Digital media experts? - What criteria is used to determine a digital strategy? Increased revenue? Market penetration? Advertiser needs? Reader engagement? Cost cutting? - Are your digital assets engaging for readers and advertisers? Should you implement a pay-wall? If so, what type? - Do you need a “mobile app”? If so, what type?