Kitchology is a health and wellness engagement analytics platform centered around food and people dealing with personalized diets (160 million in the US manage diet by avoiding one or more ingredient). Kitchology's sophisticated substitution engine provides personalized ingredient recommendation to consumers, making meal planning, shopping, and preparation easier. It takes home inventory, ingredients previously used, likes, and grocers’ inventory into account. Kitchology does to food and diets what Netflix does for movies and Pandora for music. Kitchology is available on the web and a free mobile app. Check out to see how it works: Find. Search and select recipes by ingredient and cuisine type or browse recipe channels for inspiration. Modify. Using our substitution engine and your pantry stock, make modifications that fit your food preferences and lifestyle. Cook. Be free in the kitchen again. Experiment at will creating your own modified recipes. Share with others via social channels. Learn from your personal recipe coach. · Get cooking tips and tidbits from the Kitchology recipe coach. · Learn new ways to use common ingredients. · Confidently experiment with recipes previously off limits. Share with a purpose. · Easily share your recipes with friends and family to help others rediscover the world of food. · Share your recommendations through pictures, comments, and social media. · Inspire other busy home cooks with your delicious meal creations. In parallel, we partner with apps and service providers to expand their functionality and connect with their users. We have architected our platform using deep-linking and proprietary profiling to allows seamless integration and download from other apps as their users look to modify recipes or shopping lists. We are targeting dietitian services, remote health and coaching services, fitness apps, restaurant selection apps, coaching services.