Screen Africa's mission is to provide insightful and compelling information in its print and electronic publications about the South African professional entertainment industry, which comprises film, TV, commercials and new media production as well as events and professional equipment. We also cover film and television news from other countries in Africa. Our print magazine, website and e- mail newsletter strive for balanced coverage of creative, production and technological material. We feature practical, topical and credible content; news of productions, in-depth coverage of controversial industry issues; inspirational profiles; and informed examination of emerging and converging trends in content, distribution and equipment. Our quest is to provide an ongoing chemistry between readers and our publications.