The term “Age-Friendly” describes environments that promote access to services and opportunities for people as they age and that prioritize the inclusion and participation of older adults in all aspects of life. It is now commonly used to describe successful approaches to improving quality outcomes for older adults in communities, workplaces, health systems and other settings. Founded in 2019, the Age-Friendly Institute elevates those age-friendly initiatives and provides a first of its kind platform for capturing feedback about them from older adults: the consumer website www.AgeFriendly.org. Working with our partners around the world, we harness what we learn when we listen to the voices of older adults to inform continuous age-friendly program improvement and accelerate enhanced quality of life and care for older adults.