When consumers have become brand storytellers and influencers, how do you now play tomorrow's marketing game? Before digital, marketers shaped their brand story and dictated the consumer decision journey by owning top-of-mind awareness. Today, 80% of the time, consumers seek credible peer reviews and online analyses before they even choose their solution provider. Consumers now shape and share word-of-mouth about the brands they trust online. They are today's brand storytellers and influencers. Now more than ever, BRAND STORIES MATTER. But consumers seek brand they can trust. So, where do consumers seek them?