Our purpose at SHUFL is simple. We invest in happiness. We believe that human happiness has four foundations: good sleep; good health; fitness of body and mind; and spending time doing things we love. We created SHUFL to partner with entrepreneurs who are interested in the same thing we are – growing human happiness. To those entrepreneurs - we can provide the financial capital that is necessary to establish and scale your business... but then so can many other venture capital suitors. Money is just money after all: the ultimate commodity. At SHUFL we can also give you access to real-world, hard knocks-ish experience and know-how to help you avoid the big banana skins as you grow. We have been where you are and we have walked in your shoes. It’s your business, we will never forget that. We won’t tell you how to run your business but we will help you to grow professionally as your business grows. We help clear the path; we help connect you to what you need; and we provide you with the growth capital to push on.