Transforming Design Experience for the Building Industry The building industry suffers from an inefficient and ineffective design collaboration between architects, designers, their end-clients, and product manufacturers since the current methods and tools to help them understand and experience the design are inadequate. This leads to delays in decision-making, project time and cost overruns, and a gap between what clients expect from the design and what they ultimately get. There is a need for a solution that allows all stakeholders to experience the design in an immersive, interactive and intuitive manner, thereby improving the design collaboration process and facilitating decision-making.