The ZNU – Centre for Sustainable Leadership (Zentrum für Nachhaltige Unternehmensführung) is an initiative of the business and science institute within the Faculty of Economics, Management and Society at the. The ZNU has extensive experience in the applied evaluation of sustainability in different industries. The ZNU is active in teaching, research and professional training and organises the annual “future conference”. A highranking advisory board from industry and science gives technical and practice-oriented guidance. Our vision is to inspire today’s and tomorrow’s leaders with the opportunities of sustainable business management. Our approach is • to raise awareness of current and future business leaders for the opportunities and risks of sustainability within the food sector and to enable them to implement sustainability individually and successfull • to lead an informed dialogue with the (relevant) stakeholders and therewith ensure the credibility of the implemented sustainability activities • to offer particularly to manufacturers and retailers a platform for cooperative (pilot) projects - as a "protected" area for creativity on neutral ground As an academic center, it is our goal to • be up-to-date with regard to the sustainability research for the food industry • to bundle existing and most recent scientific findings for corporate practice conduct research projects to take part in the scientific foundation of the debate. The ZNU-Standard The ZNU-Standard demands and promotes the development of an integrated management system aiming for a more sustainable management, explicitly for/with focus on producers in the food sector. The ZNU-Standard links sustainability requirements on company level with critical sustainability issues on product level. The ZNU-Standard is a B2B-standard that intends to foster an efficient exchange of information between different stakeholders, in particular at the interface of industry and retail.