Credibility is everything, but how a professional builds credibility has changed dramatically. At Kredible, we help professionals take full control of their credibility in the online world. Our technology allows organizations to establish the online credibility of every employee — quickly and en masse — but with the personal, human touch that effective communication requires. Establishing credibility online is a whole new challenge. Not long ago, business professionals didn't have to worry much about their online personae. Not anymore, because LinkedIn, with more than 250 million users, has become the global showcase of professional credibility. Many sources have appeared on the internet offering general information about how to improve a LinkedIn profile. Generic advice, however, is insufficient for the needs of any given specific industry. Kredible’s founders discovered a serious gap in actual research into both the real-world importance of LinkedIn as well as the need for industry-specific wisdom and guidance. By combining ethnographic interviews with eye-tracking analysis, the research team at Kredible has been able to ascertain what influential people truly look for in different industries. With this knowledge, Kredible can offer companies the best in-depth information to turn the online images of their employees into offline success. How Kredible are you?