Goldberg McDuffie Communications, Inc. is a specialized public relations firm that designs and executes strategic campaigns for publishers and authors. The company was founded by Lynn Goldberg in 1981. Camille McDuffie joined the firm in 1987 and the name of the company was changed in 1997. The firm handles a broad range of projects including literary fiction, quality non-fiction, business books, commercial best sellers, lifestyle books and reference books. In addition to working on individual titles, the agency launches new imprints and publicizes awards, special events and industry news. Goldberg McDuffie Communications promotes books for virtually every major publisher and is also hired by authors, who want the personal attention, creative ideas, and results on which the firm has built its reputation. The company has won two LMP (Literary Marketplace) Awards and its successful book campaigns have been the focus of articles in The New York Times, P.R. Week and Publishers Weekly.