Bringing innovative products to the swimming world with hardware, software, and artificial intelligence solutions. Phlex is the industry leader in swimming technology accuracy, and it starts with our team. Founded by 5 collegiate swimmers and supported by countless Olympic medal-winning coaches and athletes, we build products that fill glaring weaknesses in the market. While large swimwear brands continue to change colors and fabrics of swimsuits, Phlex is here to bring the sport of swimming into the 21st century.