Impact Marketing Group performs general marketing and lead generation, particularly to women and moms between the ages of 20 to 50 years old. We initiate product sweepstakes/giveaway programs that are hosted by TV and Radio station affiliate relationships in over 100 markets in the U.S to generate leads. We also provide local interest advertising & hosting for events and activities through Macaroni Kid (www.layton-macaronikid.com).