SAM incorporated in April 2020 is a cutting edge audio description company operating in the digital space and takes audio description services to new heights. It comprises of an innovative team of young graduates with complementary expertise in ICT assistive technologies, film making ,recording and disability inclusion. The focus of SAM is on content creation and digital platform delivery. Our unique offering is to eliminate the costly audio description delivery methods which create barriers to entry. Online audio visual platforms, online subscription television, Broadcasters, cinema owners, film makers and distributors will be relieved of the costly exercise of delivery infrastructure. Access to audio description will be an accessible, easy seamless experience for users and providers of audio description.