A family owned raw pet food store, focused on whole, organic nutrition for your pets. We believe that your pet deserves the purest nutrition prepared the way nature intended that will keep them full of life and in peak health for years. Dogs and cats are carnivores that have evolved to require a protein-rich diet. Humans are omnivores, and have evolved very different dietary needs from our dogs and cats. Being considerate of this important difference in how each of our species achieves optimal health is the most fundamental way you can express how much your pet means to you.