Cola dramatically reduces the time it takes to coordinate plans and activities with friends, family, and co-workers. It enables instant collaboration and delegation through a familiar chat-like experience. If you know how to send a text, you already know how to use Cola to quickly gather input, schedule meetings, make decisions, and delegate tasks. Anyone familiar with basic messaging can easily do more advanced activities such as scheduling, invitations, to-do lists, choose a restaurant, track a group’s location, and more without having to learn a new user experience, or download separate apps. By adding interactivity directly inside the message with cards, there’s not need to jump from app to app to get things done. Cola is also extensible, and third-party developers can add new cards into the product. It transforms the messaging experience, while establishing an entirely new, and very powerful, software platform. We believe that software is eating the world... and that messaging is eating software.