Businesses need help ending their customer relationships. That might sound counter intuitive? Let me explain... Through writing the Ends book, and spending years researching this theme, I believe we have an enormous problem with off-boarding in consumer relationships. Across digital, product and service sectors. By improving consumer endings businesses can improve long term brand loyalty and presence, improve consumer experience, align with legal expectations, neutralise the negative aspects of consumption and raise business awareness of consumer behaviour. And End. is the worlds first customer ending business. Raising awareness of the impact of endings through talks and training staff. Assessing current state of the consumer lifecycle through audits. Advising, designing and delivering ends to improve the wider business and the consumer experience.