UNOWN brings the circular economy to fashion retail. We integrate rental, resale & try-before-buy as SaaS on the product page of any shop. (1) For our clients, we are the software and operational layer for their circular business model. (2) For people, our access-over-ownership model bring conscious consumption, flexibility and affordable access. (3) For the planet, we cut people's fashion purchases by over 50% and increase product lifetime 10x, thereby saving CO2, water and textile waste. SDGs: 9, 12, 13